• Digital Footprint Analysis
• Market, Competitive & Social Insights
• Storytelling – Social Mission & Strategy
• Audience Profiling
• Content Architecture
• Verifications by Authorities
• Channel Setup & Page Design
  • China – Choice of WeChat, Weibo, Youku
  • Taiwan, Hong Kong, Southeast Asia – Choice of Facebook , Instagram, Youtube

• Content Cadence
• Content Calendar
• Postings & Images for Weibo (140 characters)
• Stories and articles for WeChat (up to 1,000 words and 20 pictures)
• Postings & Images for Facebook and Instagram

• News Feed Execution
• Trans-posting & Localization
• Content Screening & Uploading (videos and films provided by client)
• Community Engagement
• Social Media Analytics

1. SOCIAL INFLUENCER MARKETING

KOL Target & Selection

KOL Management

KOL Familiarization

2. DIGITAL ADVERTISING

Ad Banners Creatives

MPU Creatives

Social Page/Post Advertising

Newsfeed Ads

3. GAMES & CONTESTS

Creative Storytelling

Content Marketing

User-generated Content

Interactivity & Animation

Incentives & Logistics

4. DIGITAL PARTNERSHIPS

Level 1 : Top 30 Travel Influencers

Level 2 : Top 20 Official Media Accounts

Level 3 : Top 10 Travel Portals

• KPI Setting
• Social Media Analytics
• In-market Report